From June 2024, the Swiss Dancesport Association will have a new public image. Swiss Dancesport is the new brand, which is supported by a graphic symbol in which you can see a dancing couple, the Swiss cross or even mountains. The new brand is to be used consistently on the website, on social media, in stationery, on posters for Swiss championships, etc., so that a uniform, modern appearance is guaranteed.
The old association logo is somewhat outdated and no longer fulfils today's requirements for a modern sports association. Numerous sports associations have long since undergone such a rebranding and have set the trend. In discussions with potential association sponsors, the somewhat outdated logo was brought up several times.
The logo change cost the association practically nothing because the new board member Henrik Kattrup donated it with his agency as a sponsor.
